Video Production & Advertising
Create video people want to watch - and campaigns built to make it work harder.
Great footage is only valuable if it has a job to do.
- Campaign and concept development
- Brand and story-driven video
- Commercial and social video
- Short-form and cutdown content
- Editing and post-production
- Video advertising and distribution
Video projects can become expensive one-off assets when the concept is disconnected from the campaign. A beautiful brand film does not automatically become an effective social ad, pre-roll spot or website story. The strongest video starts with the audience and objective, then plans production around the formats and placements that will make the content useful.
Define the story and use
Plan the production
Capture and create
Distribute and extend
Production starts with strategy, not the camera.
Your production team just got bigger.
Creative direction begins with what the audience needs to see, feel or understand. From there, Ascent plans the shoot around the final uses of the footage so one production can create a practical library of assets. Creative, strategy and paid media specialists work together to make sure the final videos fit the brand, the platform and the objective – not just the storyboard.
What we can bring to the work.
Tell the story, then put it to work.
Ascent produces video for brands, websites and advertising campaigns, then helps adapt and distribute that content across the channels that fit the strategy. From the first concept through editing and paid placement, the goal is to create useful assets that can earn attention in more than one place.
Campaign and concept development
Develop the message, audience, format and creative direction before production begins.
Brand and story-driven video
Create longer-form pieces that explain the business, people, work and experience behind the brand.
Commercial and social video
Produce concise, attention-focused video for paid social, digital advertising and campaign use.
Short-form and cutdown content
Plan multiple usable edits, ratios and lengths from a single production whenever possible.
Editing and post-production
Shape raw footage into finished pieces with pacing, sound, graphics, captions and brand consistency.
Video advertising and distribution
Connect the finished creative to paid social, video, streaming or other appropriate media channels.
Frequently asked questions.
Cost depends on the concept, number of shoot days, locations, talent, crew, equipment and the number of final deliverables. We define the intended uses first so the scope matches what the business actually needs.
Yes - and we prefer to plan that way. A thoughtful production can create a hero video, shorter social edits, advertising cutdowns, website footage and supporting clips from the same shoot.
Usage, ownership and deliverables should be defined clearly in the project scope. We make sure you know what files are included and how they can be used.
Yes. Connecting production and media strategy is one of the advantages of working with one team. The ad objective and placements can influence how the video should be created from the beginning.
Timing depends on concept development, scheduling, shoot complexity and the number of edits. We establish the production timeline before work begins and identify any launch date that needs to drive the schedule.
Plan your next video
Ready to Get Started?
Bring us the goal, the rough idea or simply the need. We will help turn it into a video plan that can work across your marketing.