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Social Media Marketing & Advertising

Turn attention into awareness, engagement and qualified demand.

Ascent connects audience strategy, creative and paid distribution so social media has a job to do beyond simply keeping the feed active.

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Posting more is not a strategy.

Businesses often know they need to be active on social media, but activity alone does not create momentum. Inconsistent content, generic creative and boosted posts without a clear audience or conversion path can consume time without moving the business forward. Social works better when the content, audience and objective are planned together.

Define the audience and objective

Clarify who the campaign needs to reach, what the business wants them to understand and what action should come next.

Build the content plan

Develop messaging, creative themes and asset needs around the audience, platform and objective.

Launch and distribute

Publish organic content where appropriate and run paid campaigns with clear targeting, budgets and tracking.

Learn and refine

Use engagement, lead quality and conversion signals to improve creative, audiences, frequency and campaign structure.

Creative and media should work together.

Your social presence just got bigger.

Social performance is rarely a media problem or a creative problem alone. Ascent brings strategy, paid media, content and creative specialists into the same conversation. We start with the audience and the business goal, develop content that earns attention, use paid distribution where it creates leverage and keep learning from the response. The result is a social program that feels like your brand and has a measurable reason for being there.

What we can bring to the work.

Build a social presence with a purpose.

Social media marketing combines content, community and paid advertising to help a business stay visible, tell its story and reach defined audiences. Ascent develops the strategy around what you need social to accomplish, then aligns content and advertising with the people, platforms and actions that matter.

Social strategy and planning

Define audiences, goals, content themes and the role each platform should play in the broader marketing plan.

Paid social advertising

Build and manage campaigns around awareness, traffic, lead generation, retargeting and other appropriate objectives.

Audience targeting and retargeting

Reach new prospects and reconnect with people who have already interacted with the business.

Content planning and creative

Develop campaign concepts, copy, graphics, photography and video designed for the platform and objective.

Organic content support

Create practical posting plans and content systems when ongoing organic social is part of the engagement.

Performance reporting and optimization

Review creative, audience and conversion signals to improve what gets produced and where budget is spent.

Frequently asked questions.

Do you manage organic social media or only paid advertising?

The right scope depends on what your business needs. Engagements may include paid social, content planning, ongoing organic support or a combination. We define the role of each before recommending a program.

Which social platforms should our business use?

We do not recommend a platform simply because it is popular. Audience behavior, content fit, business goals and available creative determine where your time and budget are most useful.

How much content do we need?

That depends on the platform and the job social media is doing. A focused library of strong, reusable content is often more valuable than producing a high volume of forgettable posts.

Can you create the photos, graphics and video for the campaign?

Yes. Ascent can connect social strategy with creative direction, photography, video and design so the campaign is not dependent on disconnected vendors.

How do you measure social media success?

We match reporting to the objective. That can include reach and engagement, but when the goal is growth we also look at traffic quality, leads, conversions, cost and the role social plays in the broader customer journey.

Plan a stronger social strategy

Ready to Get Started?

We will help define the audience, message and content system that makes sense for your business – then build the campaign around it.

Ascending through strategy and performance.

Let’s get Started