Streaming Audio Advertising
Reach listeners with a message built for the way they actually spend their day.
Audio can be memorable without being broad.
- Audience and geographic targeting
- Daypart and schedule strategy
- Script and message development
- Audio production
- Frequency and budget management
- Digital reporting
Traditional radio can be valuable, but many businesses need more control over who hears the message, where they are and how often the campaign runs. Streaming audio adds digital audience and geographic controls while preserving the advantage of a format people can consume while driving, working, exercising or moving through the day.
Define the audience and message
Plan targeting and production
Launch with frequency controls
Review and refine
Strong audio starts with a strong reason to listen.
Your streaming team just got bigger.
We begin with the audience, campaign objective and message, then choose the targeting and schedule that support it. Strategy, media and creative specialists work together so the audio is not an afterthought. We monitor frequency and performance, explain what the reporting shows and connect audio to the rest of the campaign whenever a multi-channel approach makes sense.
What we can bring to the work.
Bring targeted media into an audio environment.
Streaming audio advertising serves audio creative through eligible digital listening inventory using audience, geographic and timing criteria. Ascent plans the campaign around who needs to hear the message, writes or produces the creative, manages delivery and uses digital reporting to understand how the campaign is performing.
Audience and geographic targeting
Define the locations and audience characteristics that best fit the campaign objective.
Daypart and schedule strategy
Control when the campaign runs based on audience behavior, campaign timing and business needs.
Script and message development
Create concise audio messaging with a clear reason to listen and a memorable next step.
Audio production
Produce polished voice, music and sound elements when the campaign needs finished creative.
Frequency and budget management
Balance reach and repetition so the message has a chance to register without unnecessary overexposure.
Digital reporting
Monitor delivery and response using the reporting available from the campaign platform and connected conversion tracking.
Frequently asked questions.
Inventory varies by platform and campaign. We select eligible digital audio placements based on audience, geography, budget and the buying options available at the time of the campaign.
Yes. Ascent can help with concept, script, voice and production so the creative is developed alongside the media strategy.
Streaming audio can offer more digital control over audience, geography, schedule and reporting. Traditional radio and streaming audio can each have a role; the right choice depends on the market and objective.
It can contribute to lead generation, but it often plays an awareness and consideration role. We connect the campaign to trackable landing pages, search behavior or other conversion paths whenever possible.
Budget depends on audience size, geography, campaign length, inventory and the frequency needed to make the message memorable. We recommend a level that gives the campaign enough reach and repetition to be meaningful.
Plan an audio campaign
Ready to Get Started?
We will help shape the message, audience and media plan so streaming audio has a clear role in the campaign.