Landscaping and Deck Building Case Study
This landscaping & deck building company partnered with Ascent Digital to drive high-quality leads and scale their business using a full-funnel marketing strategy across Google and Meta platforms. Their primary goals were to maximize ROI, grow regional market share, and establish a sustainable inbound lead flow.
Challenge
The company needed to stand out in a saturated market and maintain lead quality while scaling. Managing volume without sacrificing service quality became a new challenge due to overwhelming response.
Benefits
- Surge in Inbound Leads
- Improved Market Positioning
- High ROI
- Sustainable Growth
Problem Statement
A custom outdoor living company based in Texas aimed to increase qualified leads, improve brand visibility, and stay competitive in the landscape and patio construction space. The goal was to leverage digital marketing to generate consistent inquiries for high-ticket services such as pergolas, decks, hardscaping, and outdoor kitchens. To achieve this, the company sought a targeted strategy that would attract homeowners ready to invest in premium outdoor transformations rather than casual browsers.
The Outdoor Living Solution
The goal was clear: The company needed to stand out in a saturated market and maintain lead quality while scaling. Managing volume without sacrificing service quality became a new challenge due to the overwhelming response. As demand grew, the team had to streamline processes and implement smarter lead management strategies to ensure consistency. Balancing rapid growth with a commitment to exceptional customer experience became a key focus moving forward.
Conversions from Google Ads
Qualified and high quality Conversions from Google Ads
Consistent performance growth across all platforms
25 Average Monthly Leads from Social Media Advertising
How Did We Do?
Elevating Luxury Hospitality Through Digital Strategy
Increase in Qualified Leads
Google Ad Conversion rates exceeding 80% in peak months
Customer Satisfaction
Through a data-driven, multi-platform strategy, Ascent Digital helped this outdoor living brand achieve rapid and sustainable growth. This campaign demonstrates how a strategic blend of Google, LSA, and social advertising can drive measurable business outcomes — and even create so much demand that success becomes a shared opportunity within the industry. The results not only strengthened the brand’s position in a crowded market but also set a new benchmark for lead generation efficiency and customer engagement. By aligning marketing performance with real business impact, Ascent Digital proved that the right digital strategy can turn visibility into profitability and scale into long-term success.
Driving Ascent in the Outdoor Living Market
Multi-Channel Digital Marketing Campaigns
Ascent Digital executed an integrated campaign across Google Search, Google Display, Local Services Ads (Google Guaranteed), and Meta platforms (Facebook and Instagram). The Google Ads campaign generated over 41,000 impressions and 796 clicks, achieving conversion rates exceeding 80% during peak months. Through Google Guaranteed, the company gained 177 verified, phone-ready leads, while Facebook and Instagram ads averaged 25 leads per month, leveraging video testimonials and creative storytelling to boost engagement and trust.
High-Quality Creative, Targeting, and Optimization
The campaign featured compelling ad content emphasizing premium craftsmanship, local reliability, and the transformative value of outdoor living projects. Targeting efforts centered on high-intent search terms such as “deck builder,” “patio contractor,” and “outdoor kitchen near me,” while geotargeting zeroed in on affluent neighborhoods and homeowner demographics. Ongoing performance reviews enabled data-driven adjustments — optimizing budgets, testing new creatives, and refining strategies to continually enhance lead quality, engagement, and overall cost efficiency.
Multi-Channel Digital Marketing Campaigns:
Implemented Google Search Ads, Google Display, Local Services Ads (Google Guaranteed), and Meta (Facebook and Instagram) advertising.
Google Ads
Over 41,000 impressions and 796 clicks with conversion rates exceeding 80% in peak months.
Facebook & Instagram Ads
Averaged 25 leads per month with video and testimonial creatives optimized for engagement.
High-Quality Creative & Messaging
Produced compelling ads highlighting premium craftsmanship, local trust, and the transformation value of outdoor projects.
Audience & Keyword Targeting
Focused targeting on key terms like “deck builder,” “patio contractor,” and “outdoor kitchen near me,” while geotargeting high-value neighborhoods and homeowners.