A strong paid search strategy can be a game-changer for your landscaping business. It helps you reach high-quality leads actively searching for landscaping services. To maximize your Google Ads and PPC campaigns, consider these five essential tips:
1. Target High-Intent Keywords
Focus on keywords that indicate a strong intent to hire landscaping services. These could include terms like:
- “Landscaping near me”
- “Hardscaping services”
- “Lawn care company”
- “Concrete patio installation”
Rather than just targeting general terms like “landscaping,” use long-tail keywords that incorporate location-based modifiers, such as “best landscaping company in [city].”
Pro Tip: Don’t forget to use negative keywords to avoid irrelevant clicks. For example, exclude terms like “DIY landscaping” or “landscaping jobs” to prevent wasting your ad spend on users who aren’t looking for professional services.
2. Leverage Location Targeting & Geofencing
Precise location targeting is essential to avoid wasting ad spend on people outside your service area. Consider:
- Radius targeting around high-value neighborhoods or specific zip codes where your ideal customers are located.
- Geofencing around competitors’ locations, like garden centers or nurseries, to capture potential customers already in the market for landscaping services.
By focusing your efforts locally, you can ensure your ads reach the right audience.
3. Optimize Ad Copy for Conversions
Compelling ad copy can make all the difference. Craft headlines that grab attention and encourage users to take action, such as:
- “Transform Your Yard – Free Quote Today”
- “Top-Rated Landscaping – Book Now!”
In addition to strong headlines, include trust-building elements like:
- “Licensed & Insured”
- “25+ Years Experience”
- “5-Star Google Reviews”
Highlight any seasonal promotions to entice users to act, such as “Spring Lawn Care – 10% Off First Service.”
4. Create High-Converting Landing Pages
Avoid sending traffic to your homepage. Instead, create dedicated landing pages for each service you offer. For example, a page titled “Hardscaping Services in Denver” will speak directly to users interested in that specific service.
Each landing page should include:
- A strong call to action (e.g., “Get a Free Quote in 24 Hours”)
- Before & after photos showcasing your work
- Customer testimonials and trust signals like certifications and awards
This helps increase conversions by providing exactly what users are looking for.
5. Use Call-Only & Lead Form Extensions
Many potential landscaping clients prefer to call directly. Make it easy for them with Call-Only Ads designed for immediate leads.
Additionally, use Lead Form Extensions in your ads, allowing users to request a quote directly from the ad without visiting your website. This makes the process quicker and more convenient for your potential clients.
Bonus Tip: Set up Google Ads Call Tracking to measure the quality of calls you’re receiving and optimize your bidding strategy accordingly.
Bonus Tip: Retargeting for Maximum ROI
Don’t forget about retargeting. You can re-engage users who’ve previously visited your website by showing them targeted display ads like:
- “Still Need Landscaping? Get a Free Estimate!”
Additionally, run seasonal remarketing campaigns to past customers, encouraging them to book maintenance services or seasonal updates.
Need help structuring a full Google Ads campaign plan for your landscaping company? Let’s chat about how we can boost your paid search strategy! Schedule a free consultation with us today!
