Video Production & Advertising
Video content marketing can provide you a tremendous advantage over your competitors by advertising a product or service, increasing consumer interaction, or growing your social media reach. Video is a tried-and-true method of cutting through the clutter and ensuring that your customers remember what they watch. This increased brand knowledge and recognition will help your brand stick in the minds of your customers over time, influencing buying decisions.
Ascent Digital has a full production team that will create high quality promotional videos to make you a distinguished local business. Our team creates the video concept, hires actors, writes scripts, produces, films and edits; giving you a finished product that you are proud of. Check out the benefits of using professional video production below.
Videos are short, easily-digestible and entertaining which enables you to condense complex information into quick, simplified pieces that are easier to recall.
Since Google owns YouTube and YouTube is the second largest search engine in the world, videos have received a significant increase in how they affect Google and Facebook’s algorithms. In fact, if you place a video on your site’s landing page, you’re 53% more likely to rank on the first page of Google because users will be spending more time on your page, influencing key metrics like increasing session durations and decreasing bounce rates.
Video will generate more traffic, more clicks, and is even known to boost conversions up to 80%.
The level of emotional connection and knowledge that resonates with us is enhanced through video. Customers build trust when they recall and engage with content, which is why videos are useful in the decision-making process because it humanizes your brand. In the eyes of your customers, putting a face on your brand can make it more relatable, honest, and trustworthy. They’ll develop a stronger bond with your brand.
Using video ads, you can grab the attention of prospects with easy to consume and digestible content that is versatile on all advertising platforms. Ascent Digital offers several video advertising options to get you in front of your exact target audience and make an impact.