Search Engine Optimization
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of enhancing your website to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. Because organic search is the most prominent way for people to discover and access online content, better visibility is essential to increase traffic to your website and attract new and existing customers to your business. We offer a full force search engine optimization strategy to help your business increase website traffic and out perform your competitors in the search results.
How SEO works
To determine how well a website or page can provide information for what the user is searching for, search engines utilize bots to crawl pages on the web, going from site to site, collecting information about those pages and indexing them. Then, using hundreds of ranking criteria or signals, algorithms analyze pages in the index to determine the order pages should appear in the search results for a given query.
Why you should have an SEO Strategy
A company that aims to achieve and sustain high SERP rankings resulting in high-quality user traffic, should implement an SEO strategy that prioritizes user experience, uses non-manipulative ranking strategies, and changes alongside search engines’ and users’ evolving behaviors.
Organic SEO is the process of obtaining a natural listing in top search results by optimizing a website with content, on-site, and/or how the site functions technically, resulting in increased traffic to your website.
Organic RANKING FACTORS
Local SEO is the strategy of optimizing your business information through online directory listings (such as Google My Business) to increase visibility on maps and for geo-modified/geo-implied search terms (e.g. “near me” searches) specific to the geographic area you service.