Location-Based
Targeting

What is Location-Based Targeting?

Device ID targeting and location-based targeting offer unique insights into user behavior through mobile phones. Each device’s ID reveals frequently visited areas, home, work, hobbies, and interests. Geo-fencing uses this data to target potential clients based on specific locations.

Location-based targeting lets you reach current customers who have visited your business and prospective customers who have been to competitor or related locations. By analyzing device data from the past 12 months, you can narrow down your exact target audience for all digital campaigns. This approach ensures precise targeting and maximizes your marketing efforts.

Additionally, location-based targeting allows for real-time engagement with customers. You can send personalized offers, promotions, and notifications when they enter a predefined area. This immediate connection can drive foot traffic to your store and increase engagement.

Furthermore, location-based data provides valuable insights for market research. By understanding where your target audience spends their time, you can make informed decisions about store placements, event locations, and marketing strategies.

Overall, location-based targeting and Device ID targeting empower businesses to deliver highly relevant content, improve customer experiences, and achieve better marketing ROI.

benefits of Location-based targeting

Device ID targeting helps you reach the right people at the right time and location. This type of advertising boosts engagement and conversions by targeting individuals who have visited your business, a competitor’s location, or places relevant to your business and ideal customers.

When someone has visited your business or a competitor’s, they are direct consumers who should be retargeted. If your business doesn’t collect customer contact information, location-based targeting can re-engage past visitors and keep your business top of mind. Additionally, targeting people who visited competitors, known as conquest visitor targeting, can attract customers dissatisfied with your competition.

You can also target customers within a specific radius of your business at certain times. For example, if you run a downtown restaurant and want to promote a lunch special, you can send ads to devices nearby from 10 a.m. to 2 p.m., encouraging people to dine at your restaurant for lunch.

Device ID targeting can also serve ads or collect data from relevant locations. For instance, if you own a golf merchandising business, you could target local golf courses. This allows you to gather demographic information on potential customers for your marketing campaigns or serve them ads to entice them to become customers.

Robust Targeting Options

Other than location, we can also target consumers based on demographics such as age, HHI, gender, ethnicity, interests, and charitable behaviors, as well as company names and categories such as outdoor stores, jewelry stores, petrol stations, colleges, gyms, hotels, and so on.

Cookieless Targeting

Because a person's mobile device is with them the majority of the time, Device IDs provide more accurate and reliable information. No cookies are required to use the data obtained from Devices in a specific location in other digital campaigns to ensure we are targeting the proper customers.

efficient measurable solutions

We can correlate the consumer's unique device with a residential address in order to collect profile data on those potential customers in order to build an audience insight report. This enables us to send relevant and tailored brand messages and offers across all advertising campaigns.

Types of Location-Based Targeting

Device ID Targeting

We can target customers on their devices based on past locations they have visited, which can be as recent as 3 days or as far back as 12 months. Increase the effectiveness of your advertising campaigns by collecting information about your target customer.

With Device ID, we draw custom polygons around various locations to target users who have been in those areas within a specified timeframe.

Micro-proximity

We target users on their devices based on specified locations they are in real time. This type of geo fencing is accurate and helps you catch your customers at the right time.

We create a radius around specific locations and serve real time ads to devices in that radius using the GPS coordinates of their device.

Address Match Targeting

We target all devices within individual households and businesses. Address Match is a great replacement for direct mail and is cost effective compared.

Each street address entered into our system is transformed into a geofence, allowing you to efficiently and precisely target consumers at each physical address.

Enhance Your Marketing with Accurate Device ID Data

Unlike many competitors who rely on assumptive data for location-based targeting, our Device ID data is unique and precise. We use polar coordinates and only include data in our pool after verifying its authenticity.

To create the Audience Insight Report, we go the extra mile. We link devices to home addresses and match this data with publicly accessible information about the residents. This thorough approach ensures accurate demographic data.

We then use this data to target a relevant audience with direct messaging, making your marketing efforts more effective and precise.