The last thing on our minds as business owners is writing content for marketing and advertising. Yet we know this is more vital than ever with a digital push to the world. On a regular basis, we should be creating blogs, updating our website, and publishing on social media to boost SEO and get new customers. On top of that, we also need to use Newsletters and email marketing to communicate with our current audience. So, how can we become a content machine while also running a business?
This article will assist you in developing a content generation system, as well as tailoring content to engage customers.
Remember when we had to write book reports as kids? When it comes to content creation, that is exactly the system we need to use.
Content Generating System
Step 1: Research
First start with researching keywords that a specific to your business and that have a high volume of searches. Once you have list of keywords, look for trending topics. What are people’s current interests in your industry? Use tools like Google Keyword Planner and SEMrush to find keywords. To locate popular subjects, use Reddit, News Sites, or Google Trends. You may also solicit feedback from your social media followers by generating a poll with four options for them to choose from, or you can ask them to suggest topics. The “People also asked” part of Google’s search results is another wonderful area to look for material.
Step 2: Outline
Make a list of all the topics about which you are knowledgeable or believe you can write, and then match them up with the common trends and keywords you discovered. You now have a list of topics to work with, and you can make an outline of them to highlight what you want to say about them. For instance, with Facebook, I could write about the Facebook algorithm, how to write interesting social posts, how to use Facebook ads manager, the difference between boosting a post and making a Facebook Ad, and so on. I’ve generated four different subjects based on a single term. Then you can break down the broader topics further to create social posts.
Step 3: Create Headlines
For each topic, create headlines that trigger dopamine and help you stand out from the crowd.
Step 4: Write Blogs
A blog can then be written for each topic and subtopic. It is recommended that a business posts 16 blogs per month, which may seem excessive, but they don’t have to be long; 200 words per blog is plenty. However, avoid duplicating content because Google will penalize you.
Step 5: Repurpose your Content into New Formats
After you’ve finished writing all of your blogs, turn them into social media posts and videos. This system is applicable to all types of content, including videos, social media posts, podcasts, newsletters, and so on. Make sure you repurpose whichever type you start with to get the most out of your content.
Step 6: Create a Posting Strategy
What types of content will you post on certain days? Such as tip Tuesday or Friday videos or Wednesday blogs. To schedule, assign a content type to each day and then submit reactionary content on the spur of the moment. This will help you maintain consistency and increase customer anticipation.
Step 7: Create Social Media Posts and Schedule them
Create your social posts in Canva and write the description in Word or Google Docs. Then schedule your social posts for the entire month at the end or beginning of each month. Having your social posts scheduled will give you peace of mind and allow space for creative thinking and problem solving in other aspects of your business. No one functions well with lingering tasks in the back of their mind. Be sure to block out time and prioritize this!
Lastly, make sure you are tailoring your content to your customers. Here are some tips:
Are you creating content that people care about? Are you focused on your customer?
- Be authentic and honest to build a sense of community.
- Tell stories that are relatable, evoke an emotional response, and genuinely peak curiosity.
- Do not use business jargon in your writing, use simple terms and make sure it is at an 8th grade reading level. Break out paragraphs and use headers to make it easy to read.
- Use imagery in every post to disrupt the pattern and surprise the users brain to encourage engagement and keep interests.
- Incorporate brand colors, voice, tone, and values in writing and social posts.
- Research keywords and popular trends
- Outline Topics
- Create Headlines
- Write up to 16 blogs (minimum 4 per month)
- Create social posts, videos, and newsletters in Canva
- Schedule posts for the month; 1-3 posts per day on each social platform.
- Create 4 videos to post on social media, YouTube, and website. (They can be from your blog)
- 1 Newsletter
- 1 Webinar- what can you teach your customers?
Like always if you do not have the time, the will, or the writing skills to push out content for your business, Ascent Digital is here for you.