We get it – we understand. Digital marketing comprehension can be a whirlwind of trendy techniques and cutting-edge tools that can make your head spin. And even when you think you have a grasp on the rules, the game gets changed. Don’t worry, we’re here to help you navigate the digital landscape and stay ahead of the curve in 2023.
First things first, we have the importance of video content. Sure, we’ve been talking about this for a while now, but it’s only going to become more and more crucial in the coming year. (More important than it already is? Yep!) From live streaming to short-form content, video is the way to grab your audience’s attention and keep them engaged. This may seem like a no-brainer, but the weight it carries stipulates we must speak of it, again and often.
Have you heard of the “micro-influencer?” These are social media stars with a few thousand followers who are experts in their niche and have a dedicated fanbase. These mini-celebs are quickly becoming a go-to for brands looking to connect with their target audience in a more authentic way. So, if you’re not already working with a micro-influencer, it’s time to start scouting for one in your niche. If one exists in your niche, keep an eye on them, and consider reaching out, or maybe sending them a sample product.
Another trend that’s on the rise is interactive content. We’re not just talking about clickable links and hover-over text, we’re talking about fully interactive experiences that allow your audience to engage with your brand in a whole new way. From quizzes to polls to virtual reality experiences, the possibilities are endless. So, if you want to stand out in 2023, start thinking about how you can make your content more interactive. Engagement is key this year, especially in getting your organic content seen, so the more your audience engages the better. Begin by ending your posts by posing a question, and monitor the channels so you can be a part of the conversation, should one begin.
Finally, we have the ever-evolving world of social media. From TikTok to Instagram Reels, new platforms are popping up all the time and it can be hard to know where to focus your efforts. Our advice? Don’t try to be everywhere at once. Instead, focus on one or two platforms that align with your target audience and goals, and put all your energy into shining there. For example – the same content would not succeed on LinkedIn that succeeds on TikTok – create and consult your target persona – what platform does your audience use? Focus efforts there.
So there you have it, a few of the digital marketing trends to keep an eye on in 2023. Remember, the key to success is staying adaptable and being open to trying new things. So, don’t be afraid to experiment and have fun with your digital marketing efforts. After all, ROI and conversion rates will always be important, but sometimes a good laugh and a bit of entertainment goes a long way.
Questions? Client or not, we hare always here to help. Drop us a line.
