The Importance of Humanizing Your Brand

Yes, you have a business - but you are more than your business or brand. Consumers are interested in connections with people, not with faceless companies. The more your customers…

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Building Loyalty

Loyalty begins when customers feel emotionally connected to your business or brand. Did you know that almost 60% of consumers are prepared to pay more to purchase from their preferred…

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7 Major Content Types and How To Use Them

In today's digital age, creating valuable and engaging content is key to capturing your target audience's attention and driving traffic to your website, or triggering any number of goals, depending…

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Email Marketing: Tips, Best Practices, & Avoiding Pitfalls

Email marketing is a popular and effective way for businesses to reach their target audience and increase their ROI. However, with so many emails being sent and received every day,…

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The Importance of Brand Purpose

In today's world, consumers are becoming increasingly socially conscious, and they expect the brands they support to reflect their values. As a result, businesses must align their brand purpose with…

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