The last thing on our minds as business owners is writing content for marketing and advertising. Yet we know this is more vital than ever with a digital push to…
It's no secret how Facebook's algorithm works; all it takes is a little time to learn about it, and what better place to learn about it than the source itself,…
There are many benefits of having a paid, professional website for your business that completely trump the “no cost” aspect of a free website. When creating or hiring a web…
For those of you that don’t know me, I enjoy running, and I sometimes run marathons. There comes a time before every marathon, usually about 2:30am, while I am waiting…
Search Engine Optimization (SEO) is the process of enhancing your website to increase its visibility when people search for products or services related to your business in Google, Bing, and…
There are numerous articles labeled Pay Per Click (PPC) vs. Programmatic Display Advertising available on the internet today. This article explains why you should combine rather than compare these two…
Because of its numerous advantages, it is a no-brainer that video should be incorporated in your advertising approach. Video is an excellent way to capture your target audience's attention, increase…