It’s no secret how Facebook’s algorithm works; all it takes is a little time to learn about it, and what better place to learn about it than the source itself, the Facebook Business Help Center. This blog is dedicated completely to the Facebook Algorithm in order to assist you in tailoring your content correctly.
All postings that could appear in a person’s News Feed are ranked by the likelihood of a positive response from that user, according to the Facebook algorithm.
Facebook rates and favors content shared by friends over content shared by publishers, with the algorithm emphasizing “meaningful interactions.”
Facebook’s algorithm for ranking content on your News Feed is based on four factors:
- The Inventory of all posts available to display.
- Signals that tell Facebook what each post is.
- Predictions on how you will react to each post.
- A Final Score assigned to the content based on all factors considered.
1. Inventory: How does your post compare to other recently shared posts?
The total quantity of content that can be displayed in a user’s Facebook News Feed is referred to as inventory. These are the posts that Facebook chooses to display you in your news feed, and it includes posts from your friends, family, groups, and favorite pages.
2. Signals: Is your content likely to generate engagement?
Signals are the data points Facebook can collect about a piece of content. Signals are the one factor which you have control over.
These are your inputs that Facebook interprets:
- Who posted the content
- When it was posted
- What kind of content was posted
- Average amount of time spent on that piece of content
- How informative the post is
- How complete the sharer’s profile is
- How many shares the post has on Messenger
- How much engagement, including comments and likes, the post has
- How many replies to comments on videos
You want your material to show Facebook that it’s relevant and meaningful to your target demographic.
There are two types of signals: passive and active signals. View time, content kind, time posted, and other non-active data are examples of passive signals. Likes, shares, comments, and other active events that prompt involvement are examples of active signals. You should customize your content to encourage positive engagement, or “meaningful interactions,” as Facebook defines it. Signals that are active and drive significant interactions are replies to comments, shares, and likes.
3. Predictions: Could this post be a resounding success based on early interactions?
Predictions describe a user’s behavior and how likely they are to have a favorable engagement with a piece of material. Genuine activity, such as comments, likes, and shares from actual profiles, is taken into account when making predictions. Based on your interactions with other posts and pages on the platform, Facebook can forecast what you would like to see. They only show you what they think you’ll interact with.
4. Score: Will this post pique people’s interest?
The final number allocated to a piece of content is based on the likelihood of a positive response from the user. This score essentially measures how relevant a piece of material is to a certain user, as well as their likelihood of engaging with it. The greater a post’s score, the more likely it is to appear in a user’s feed.
- Likelihood to click
- Likelihood to spend time with this post
- Likelihood to like, comment and share
- Likelihood that you’ll find this informative
- Likelihood that this is clickbait
- Likelihood that this links to a low-quality webpage
There are a variety of other factors that influence the success of Facebook posts. Repeat viewers demonstrate demand for the content, as Facebook places a premium on loyalty and intent. Videos and video viewing time are also highly regarded by Facebook since they attract the interest of viewers and extend the duration of the video, which improves ranking. Finally, Facebook favors original material over recycled content, penalizing repurposed content while boosting rankings for producers’ original content.
Lastly, when creating content, make sure you are following Facebook’s posting guidelines:
- People on Facebook Value Content That’s Meaningful and Informative
- People on Facebook Value Accurate, Authentic Content
- People on Facebook Value Standards for Safe, Respectful Behavior
Contact our team at Ascent Digital if you aren’t a writer, don’t want to research, or just don’t have the time to keep up with Social Media. We can promote your business on Facebook by posting and advertising on your behalf, putting you in front of potential customers.
*Source: News Feed Principles